MARKET//ENTRY JAPAN
GLOBAL STRATEGY · CULTURE · NEGOTIATION · SURVIVAL
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INTERNATIONAL BUSINESS DECISION LAB

ENTER JAPAN.
EARN TRUST.
SURVIVE.

You lead a Malaysian smart-food technology company expanding into Japan. Every decision changes your cash position, cultural trust, commercial traction and control. A promising meeting is not a signed deal — and a signed deal is not guaranteed success.

東京 / TOKYO
YOUR NEXT MARKET
MODE 01 · TEAM

THE FULL-CIRCLE DEAL

10 linked stages, 3 strategic choices each, persistent budget and relationship effects. Reach launch, crisis, renewal and exit. Debate as a boardroom team.

MODE 02 · SOLO

THE COUNTRY DIRECTOR'S TRIAL

20 difficult individual dilemmas with two defensible-looking answers. Scored on market performance, trust, compliance, resilience and real-world trade-offs.

🎓 Lecturer controls

Solo scores are saved to the shared online classroom leaderboard (class code IB-JAPAN) from every device — no setup needed. Use Lecturer setup only to override the connection. Do not use open classroom rankings as a high-stakes verified assessment.