1. Rate the four signals
2. What would you do next?
Choose all four ratings and one action.
Opportunity or Distraction?
Every idea sounds promising in a pitch. Look at the evidence, rate four signals, and decide what a founder should do next.
Your mission
Assess nine fictional venture ideas. For each, score customer pain, frequency, willingness to pay, and feasibility from 1 to 5. Then make a call:
- Pursue: run a small pilot now.
- Investigate: gather evidence before building.
- Park: spend your limited time elsewhere.
How you win
Compare your reasoning with a teaching benchmark after every decision. You earn points for noticing the signals and choosing a sensible next step. The benchmark is a discussion prompt, not a prediction of venture success.
All cases and numbers are fictional. Your progress stays in this browser.
Decision lab complete
Your opportunity radar
points earned
matching next-step decisions
signal ratings within one point
Review your calls
Take the learning into your venture
Pick an idea you care about. Write down your weakest signal and one cheap action that would test it. A score cannot replace customer evidence.