Big ambitions.
Better-informed moves.
Read the market. Explore the possibilities. Put your business assumptions to the test.
● Official data. Transparent assumptions.
Find your market perspective
Select a state to explore its consumer context
Source: DOSM / OpenDOSM · CC BY 4.0 · household income & expenditure. These are household indicators, not business revenue forecasts.
Turn context into questions worth answering.
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Staying power, by sector
5-YEAR SURVIVAL2019 enterprise cohort still operating in 2024 · National figures
Coverage: DOSM business demography enterprise population. Survival does not measure profitability or predict your venture’s outcome.
A bigger market is only
part of the picture.
Household spending helps frame the market. Your addressable customers, pricing and operating costs determine the business.
Different places. Different possibilities.
Compare consumer context using consistent 2024 household indicators. No composite rankings.
| 2024 household indicator |
|---|
Mean expenditure and median income measure different distributions. Their ratio is not a household savings rate. Source: OpenDOSM.
Make the numbers work.
Illustrative starting assumptions. Adjust these to your actual business.
Include owner’s salary in fixed costs. Excludes tax, financing, capital purchases and working-capital timing. One transaction need not equal one unique customer.
transactions per day
Rounded up to cover monthly operating costs
Know what sits behind the numbers.
MSME performance · 2025
GDP share, value added and annual growth. Published 30 July 2026. National figures; not state estimates.
DOSM release ↗Household context · 2024
Median gross monthly household income and mean monthly household consumption expenditure. First edition includes all 13 states and three federal territories from the referenced table.
OpenDOSM dataset ↗Business demography · 2024
Five-year survival for enterprises born in 2019. National sector data. Enterprise counts have different coverage from MSME establishment and registration counts.
DOSM publication ↗Simulator & interpretation
Break-even = fixed costs ÷ [transaction value × (1 − variable cost share) × operating days]. Commentary follows transparent rules; it is not an AI forecast. Sensitivity changes transaction volume by ±20%.
Official statistics, with source years and definitions visible.
Discover the sales volume your operating model really needs.
Export a brief and take your questions into the market.